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529 Day Specials: Check out what our Members are offering!

529 Day: Celebrating the Impact of 529 College Savings Plans

529 Day, on May 29th, celebrates the impact of 529 College Savings Plans. These plans, accessible across income brackets, offer tax advantages and foster long-term financial planning, crucial for addressing student loan debt.

A 529plan is a state-sponsored, tax-advantaged investment vehicle designed to help families save for future education expenses. It allows contributions to grow on a tax-deferred basis, with earnings being free from federal income tax when used for qualified education expenses such as tuition, fees, books, and room and board.

Gen Z Insights: Shaping the Future of 529 Plans

Insights from Gen Z highlight a growing trend towards proactive financial planning for higher education. With 57% of high schoolers saving for college and 56% planning to contribute to their education costs, there’s a clear opportunity for 529 plans to play a significant role in their financial strategy.

Moreover, 81% of students express a preference for educational gifts, indicating a readiness to leverage tools like 529 plans for funding their future education. This aligns with their desire for career-focused education, with 66% prioritizing credentials to support their career choices.

As this generation embraces technology, their inclination towards mobile apps for managing financial matters, including 529 plans, suggests a need for user-friendly digital solutions in the realm of education savings.

The increasing involvement of parents in saving for their children’s education, coupled with Gen Z’s emphasis on practical financial planning, underscores the importance of 529 plans in addressing the evolving needs and aspirations of today’s youth.

Offer

Edvest 529 Plans

Get up to $100 bonus when opening a new account.

Details:

  • Get a $50 bonus with a $250 deposit and recurring contributions.
  • Get a $100 bonus with a $500 deposit and recurring contributions.
  • Promotion ends 5/31/24.

For more information: edvest.com/summer24

Offer

California ScholarShare

Receive a $50 match when opening a new account.

Details:

  • Open a new account between May 20 and May 31, 2024, with $50 or more.
  • Set up recurring contributions of $50 or more per month for six consecutive months.

For more information: scholarshare529.com/529offer24

Promotion

NEST 529

Nester at the Lincoln Saltdogs baseball game on 5/29.

Details:

  • Promoting NEST 529.
  • Kicking off the promotion of Community Events scheduled for June and July.

For more information: nest529.com

Webinar

Fidelity

The latest 529 savings strategies for your child’s education.

Date & Time:

  • May 29, 2024
  • 12:00pm – 12:45pm EDT

Details:

  • Learn about various 529 savings strategies.
  • Registration required.

For more information: fidelityevents.com/529day

Scholarship

Backpack

Apply for the Backpack Scholarship Program on National 529 Day.

Details:

  • Scholarship open for parents/guardians sharing their college savings journey.
  • No sign-up requirement for applying.

For more information: scholarship.backpack529.com

Promotion

New Jersey’s NJBEST and Franklin Templeton 529 College Savings Plans

Digital advertisements, articles, and webinars throughout May.

Details:

  • Informing about the importance of saving for education and benefits of using a 529.
  • Highlighting additional state benefits available for NJ residents.

For more information: njbest.com/benefits or franklintempleton.com

Webinar

MEFA

Various saving-focused webinars throughout May.

Details:

  • New podcast episode featuring Cory Latham from Fidelity Investments.
  • Day-long Q&A on Instagram Stories on May 29th covering college savings topics.

For more information: mefa.org/events

Promotion

CollegeWell

$2K Parent Promise Giveaway in partnership with Road2College.

Details:

  • Enter to win $2,000 deposited in a Private College 529 account.
  • Deadline: June 10, 2024.

For more information: content.road2college.com/the-2k-parent-promise-giveaway

Webinar

CollegeWell

529 Plans: Maximizing Savings From Birth Through the Teen Years.

Date & Time:

  • May 29, 2024
  • 8:30pm EDT

Details:

  • Co-hosted by experts at Road2College and CollegeWell.
  • Learn savings strategies for children of all ages.

For more information: content.road2college.com/529-plans-maximizing-savings-from-birth-to-teen-years

Promotion

The Education Plan® (New Mexico)

Educational content and activities for 529 Day.

Details:

  • Countdown to 529 Day with daily animated posts on social media.
  • 500 National Junior Honor Society (NJHS) students awarded $500 scholarships in 529 accounts.

For more information: theeducationplan.com

YouTube Video: Top Questions About 529 Plans

Press release: The Education Plan®: May 29 is 529 Day!

News Article: 5 Ways to Save on 529 Day

Promotion

my529 (Utah)

Up to $40 match for new accounts.

Details:

  • Open a my529 account for a new beneficiary between May 1 and 31, 2024.
  • Contribute at least $25 at opening and set up monthly contributions for six consecutive months.

For more information: my529.org/529day

Promotion

LoneStar 529 Plan (Texas)

Various activities and communications.

Details:

  • Highlighted in program newsletter.

For more information: lonestar529.com

Promotion

LearningQuest (Kansas)

LearningQuest 529 Day Giveaway.

Details:

  • One-time $50 contribution into new LearningQuest accounts established by or on behalf of Kansas residents between May 29, 2024, and June 5, 2024.
  • Giveaway promoted via social media platforms and an email campaign.

For more information: TBD